ocean finance

ocean finance

Ocean Finance is to use Experian's campaign management solution. Experian Fusion to plan, create and manage direct marketing campaigns in a matter of hours. As a result Ocean will be able to respond quickly to market opportunities while driving down cost per acquisition.

Powered by Elements, Experian's marketing software and fuelled by Experian's broad range of data assets, Ocean will have access to Fusion's array of insight tools, a cleansed consumer universe and a full campaign history.

Stuart Johnson, marketing director at Ocean Finance, commented: "By working with Experian Integrated Marketing, we will gain significant advantage in a highly competitive market place. The combination of Experian's heavyweight consulting and Experian Fusion's marketing firepower alongside Ocean's brand and creative strengths should further improve our market penetration."

Chris Smith, sales partner for Experian's Integrated Marketing division added: "Ocean Finance is yet another brand turning to Experian Fusion to boost its direct marketing capabilities with the best data and technology the industry has to offer. Ocean expects smart, integrated solutions and that's precisely what Experian Fusion delivers."